Google Analytics is a web analytics service that collects data on how visitors interact with our website, such as pages visited, time spent on site, and traffic sources, helping us understand and improve site performance.
Service URL: policies.google.com (opens in a new window)
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Used by Google Analytics to persist session state, enabling the tracking of visitor behavior and site usage across a session for analytics reporting.
2 years
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Used to distinguish unique users by assigning a randomly generated number as a client identifier, which allows Google Analytics to calculate visitor, session, and campaign data for the site's analytics reports.
2 years
